Most nonprofits with 501(c)3 status or a similar government issued designation for non-US organizations are eligible for the Google Ad Grant program. However, some organizations are ineligible. These include:
- Governmental entity or organization
- Hospital or healthcare organization
- School, academic institution, or university (philanthropic arms of educational organizations are eligible)
- Childcare facilities
Website Requirements
Nonprofits must have a website that is high quality. The website should clearly state the organization’s mission. It must also have content that explains what the organization does.
Commercial Restrictions
The main purpose of the website cannot be to sell items or services. If the organization sells items on the website, there is information on how money is used such as an annual report.
Country Requirements
Google Ad Grant operates in 50 countries. See if you are in an eligible country here https://www.google.com/grants/eligibility/