What is the Google Ad Grant

The Google Ad Grant program helps nonprofits expand their online reach. Google donates $10,000 a month in advertising credits to qualifying organizations. Nonprofit ads appear on Google search result pages. All ads in the program may only include text and links. Ads with images or videos are not covered by the grant program.

What Are Google Search Ads

Google search ads appear on search result pages (see image). These ads only include text and links. Specific ads appear when relevant keywords are searched in Google. For example, let’s say you operate a food bank located in Seattle. Someone near Seattle types the keyword phrase “food bank” into Google. The advertisement for your organization will appear on the search result pages.

Google Text Ads

Who is eligible

Most nonprofits with 501(c)3 status or a similar government issued designation for non-US organizations are eligible for the Google Ad Grant program. However, some organizations are ineligible. These include:

  • Governmental entity or organization
  • Hospital or healthcare organization
  • School, academic institution, or university (philanthropic arms of educational organizations are eligible)
  • Childcare facilities

Website Requirements
Nonprofits must have a website that is high quality. The website should clearly state the organization’s mission. It must also have content that explains what the organization does.

Commercial Restrictions
The main purpose of the website cannot be to sell items or services. If the organization sells items on the website, there is information on how money is used such as an annual report.

Country Requirements
Google Ad Grant operates in 50 countries. See if you are in an eligible country here https://www.google.com/grants/eligibility/

How to Use the Google Ad Grant

Google Ad Grant expands the reach of nonprofits online. Here are just a few of the ways nonprofits are using the Google Ad Grant.

Getting Donor Leads

Finding Volunteers

Building Mailing List

Promoting Events

Increasing Awareness

Free Google Ad Grant Booklet

Google Ad Grant eBook Cover Image

Need more information about the Google Ad Grant? We have put together a free booklet that provides step-by-step instructions on how to apply for the grant. Fill out this form and we will email the booklet to you.

Our Google Ad Grant Services


Grant Application

We handle the grant application from start to finish.


Digital Marketing Plan

We create a high impact marketing plan to maximize your grant.


Advertising Management

We manage your grant account to ensure continued program compliance.

Start the google ad grant application process

We offer 3 packages to help nonprofits win and use the Google Ad Grant. See which package is right for you and let’s get started together.

Find out if you qualify for Google Ad Grant

Free Consultation & Google Ads Review